Dig the tracking, hate one of the implementations

Via <a href=”http://www.actionscripthero.com/blog/archives/000282.php”>aSH</a>.

If you can’t say something positive, don’t say anything at all. :: grits teeth :: Damn, that’s a hard virtue to live up to when press releases like this come along. :: deep inhale… exhale… :: Ok.

*ahem*

Empowering marketers to better track their results utilizing Flash is a very cool concept; hopefully helping them garner more information from their customers on responses to ads.

However, I strongly disapprove of Macromedia endorsing the use of those annoying pop-up Flash ads. This contributes to the negative effects to Flash’s adoption, the furthering of initiatives to add Flash blocking to pop-up blocking software, and a general negative connotation towards Flash as a whole. We’re already trying to shake off the Skip-intro filth that has tarnished our foot in the door. This only makes it more diffucult and frustrating to know we’re not getting much help.

<a href=”http://www.macromedia.com/macromedia/proom/pr/2004/motif.html”>Flash Ad Kit</a>