Adobe is doing a marketing campaign to help answer “why?” over at 30onair.com. Specifically, why would you utilize a certain technology, or set of technologies, that Adobe offers. The site aggregates videos on YouTube from people around the world answering these questions in about 30 seconds. You record a 30 second video of yourself answering any of the why questions, upload to YouTube, and tag with “30onair”. Your video will then be shown with the rest on 30onair.com.