Quizno’s had a really cool ad a year ago. It was based off of the Moon Song video. Those of us in the know when we saw it, loved it. Here was a company embracing my demographic’s area of entertainment so much so that they were willing to look like freaks of nature by airing such a weird and out there commercial… which was an adaptation of something weird and out there.
Well, it appears 11 months later Subway has responded (I think). This may be old news to some, but keep in mind I live out in a remote area. I was asked if I wanted my sub “toasted”.
“…sure!” I replied with a slight start and an attenuation at the end of my response. I had never been asked that before, although I eat Subway at least once a week. Upon asking when they started doing it, they lady replied, “…about a month ago, nationwide. It’s in response to Quizno’s.”
‘In response’? It takes you 11 months to install toasters into Subway stores nationwide, and instruct the personnel how long to leave a sandwhich in it? Can I bungie jump using the red tape? It just goes to show how successful a good sandwhich can be with little marketing. They’d p@wn if their response time was faster, and they went on the offensive.
Subway’s site title starts with “Official” whereas Quizno’s starts with their name. Quizno’s has Flash on the front page too, whereas Subway does not.
Anyway, the sub was good toasted.