Comments on: Video Ad SDK’s?

By: Tan

Tan — Wed, 22 Aug 2007 14:54:14 +0000

Hi folks,

Great discussion!

I’m evaluating video ad platforms for a client as well, and would appreciate all guidance.

Thanks,
Tan

By: Peter Hall

Peter Hall — Mon, 16 Jul 2007 15:51:16 +0000

The answer is closed captioning. We built a video application, with a huge amount of videos. The videos were all captioned for accessibility purposes, with full transcripts available as html. The big-win side-effect is the content is now searchable. Another is that you could use these transcripts to determine the content of any video for advertising purposes.

As pressure to make all web content accessible becomes stronger, it will become much more common to provide alternative text content for videos, or captioning for deaf users. But, we’re finding that there are lots of benefits to having done that extra work, even in addition to the accessability benefits.

By: zwetan

zwetan — Tue, 03 Jul 2007 12:48:13 +0000

Hi, I’m working for DoubleClick EMEA,
I think Flash Instream and Flash in Flash should be able to cover your needs, and yeah we do have an API and you can customize it for your particular needs.
I’m on hollidays right now but if you want to investigate more about that I can surely redirect you to the right personn :).

By: Stefan Richter

Stefan Richter — Sat, 30 Jun 2007 18:21:13 +0000

I know that some companies use a traditional way of feeding tracking info about the user to the swf via flashvars and then let the video player decide what and when to play an ad. But I’m in the same boat, having rolled our own player but the functionality of the doubleclicks of the world is impossible to recreate. Best to hook up with them – unfortunately my contact request to their UK office has so far remained unanswered…

By: Robert Hall

Robert Hall — Sat, 30 Jun 2007 17:08:26 +0000

Hey Jesse,

I’m also working on a video player for a client right now and going through the same motions /issuesabout potential SDK’s for video advertising. Have an interesting approach. We should talk. ;) I’ll drop you a note.

Rob