Comments on: Google Is Jacked

By: JesterXL

JesterXL — Fri, 13 Oct 2006 03:44:28 +0000

I am not wrong. If I were wrong, I wouldn’t be up here freezing my tail off in Detroit. I’m working with a large advertising agency doing online applications. Large companies are pouring money into various advertising, both online and traditional; all digital. They do so because they work, more so when used collectively with traditional forms of advertising.

Bottom line, you can create kick ass apps, but if no one knows about them, they don’t care. Word of mouth and blogs can only take them so far. There are plenty of other digital ways to advertise that reinforce the great suite of tools they have to bring to the table. This would be confirmation of who they are, it wouldn’t be selling anything fake in the slightest.

I’m not denying what they are doing now isn’t working; everyone knows who Google is, their stock price is still decent, and they bring a lot of value to many people’s lives. I’ve just been in this large advertising firm for the past 3 months and recognized there is a lot more they could be doing positively to bring them further out ahead more quickly.

By: Rich Paul

Rich Paul — Wed, 11 Oct 2006 21:49:35 +0000

You’re wrong.

Throwing money to advertising in traditional media is the worst thing they could do. They are single-handedly changing the way advertising works on the Web. They are the future of advertising, especially with their purchase of youtube, and I, for one, applaud them for not trying stunts to get their name out there. No clever billboards, no killer commercials. I think they understand that their market in particular would sour on them quickly if they tried to portray their image with clever gimmicks. And if they tried to portray a conventional image, we’d all call bullshit.

In short, they are making a play to become an indispensible part of the online experience and at the end of the day, that will do more for them than any other form of advertising. And when the time comes to advertise on the web, they’ll be the ones in charge.

Of course…that could be scary too…I mean, their philosophy of ‘Don’t be evil’ can really only last so long…

By: Nick Fitzgerald

Nick Fitzgerald — Mon, 09 Oct 2006 18:35:14 +0000

Yes! you are right. I completely agree with you.No clear strategy, atleast for those who see it from surface.
Basically, its not always ads and marketing that make a cult brand, its mostly word of mouth.
In tech world, buzz marketing happens when the ‘cool factor’ is conveyed from techies to non geek ones. For this, companies should make sure that ,the cult is build at source- ‘Us’-geeks. Google did a great job in this.
This very comment i am posting shows how good Google’s marketing has worked with me. And i will recommend Google products to my family.You said,you wanna do it too.
What i am saying is that, perhaps you may not see Google sponsoring Oprah show,but its happening.
This is a cult in making. Its happening, gradually.Not yet time to fire anyone :)

[btw, i love this comment box you have here.Pretty unique! Cool!]

By: JesterXL

JesterXL — Sat, 07 Oct 2006 17:37:05 +0000

Yes, it is Google’s AdSense program. I also use Gmail. I’ve also enjoyed playing with Writely as well.

That’s the problem, though. ‘Us’. Us being geeks on a blog. I want to be able to head to my parents for the weekend and have her say ‘Go look on Google Maps for directions’ instead of MapQuest. Having her want to use something like Writely because it positively affects her life vs. Word 97.

I don’t hate Google hope you don’t interpret my blog entry as saying that. I’ve blogged in the past about how Google has positively affected my life.

I am a computer programmer, not a business strategist. With that said, their business model has proven successful. They have made a lot of money, and shaken up the industry. Regardless, as an investor, there is no clear path, at least to me, in their copious R&D spending. I guess if you have mad bling with thousands of smart geeks, then the throw it and see what sticks stratedgy has potential. I am just pointing out they don’t have a clearly marketed strategdy.

By: Nick Fitzgerald

Nick Fitzgerald — Sat, 07 Oct 2006 13:05:35 +0000

is that really Google ads that you have got here in your site?

Perhaps Google’s performance should be rated based how much they influence us personally..I came to this site through Google.And you have adsense running here..and you dont hate getting listed on google..so ..we are all dependent on Google.

Google is making money even through your site. They certainly dont seem to have a bad business model.